Slideshow: Some impressions from the Gala for Nick Hornby at the Rathaus in Vienna, November 2007. Copyright: Matthias Wurz
“We are proud to devote the City Hall to literature,” declared Councilor for Cultural Affairs, Andreas Mailath-Pokorny to packed audience at the Buchwoche (Book Week) on Nov. 18, 2007. Nick Hornby, the author of Fever Pitch (1992) – his first novel landed him a huge success – was celebrated like a pop star in Vienna.
The selection of this year’s title for Eine Stadt. Ein Buch, therefore, was a calculated marketing event by Mayor Michael Häupl and the publisher Echo, as it tells the author’s life story from the perspective of – in Hornby’s words –“significant football events.”
In 2008, Vienna co-hosts the European Football Championship EURO 2008, and therefore it was no surprise to find Hornby’s book distributed this year. 100,000 copies were given away for free to Viennese readers. Previous writers included Toni Morrison, Frederic Morton and Imre Kertesz.
N.B.: For recent scenes of Vienna during the EURO 2008, see my other entries here in this blog!